Privacy Policy

This Privacy Policy (“Policy”) explains how Reinvest Safe (“Reinvest Safe,” “we,” “us,” or “our”) collects, uses, discloses, shares, sells (where applicable), retains, and protects information when you visit or interact with reinvestsafe.com and any other websites, pages, landing pages, forms, quizzes, calculators, lead-capture flows, mobile experiences, email/SMS programs, and related services we operate (collectively, the “Services”).

Reinvest Safe (“Reinvest Safe,” “we,” “us,” or “our”) is the operator of reinvestsafe.com and the related Services described in this Policy (the “Operator”). The Operator administers the Services and processes information as described in this Policy.

If you do not agree with this Policy, do not use the Services.

1. Company Information and Contact Details

2. Our Business Model (Clear Disclosure)

Reinvest Safe is a digital media, comparison, and performance-marketing platform. We publish informational content and may connect consumers with third-party providers and partners offering products and services that may include (depending on the site): credit cards, personal loans, debt relief, credit repair, insurance products, banking products, credit monitoring, auto-related offers, home-related offers, and other consumer services.

We are not a lender, loan broker, debt-settlement provider (unless explicitly stated), credit bureau, insurer, or financial institution. Third-party providers determine eligibility, approval, and terms. We do not guarantee that you will qualify for any offer.

Revenue and Monetization:

We may generate revenue through advertising (including Google AdSense/AdX), affiliate commissions, lead generation, co-registration, sponsorships, and other performance-based arrangements. These monetization methods may involve sharing certain information with partners as described in this Policy.

3. Definitions

4. Information We Collect

We collect information in the categories below. Not all categories apply to every consumer or interaction.

4.1 Information You Provide Directly

Depending on the form or flow you use, you may provide: name; email address; telephone number; residential address; postal code; date of birth; employment status; household income ranges; business ownership and approximate business-income ranges; housing situation; vehicle ownership and vehicle details where relevant (for example, make/model/year); veteran/military status where relevant; and other quiz responses that help match you with offers.

Government IDs:

We generally do NOT request your SSN or ITIN number through the Services. We may ask whether you have an SSN/ITIN (yes/no) as a matching signal, but we do not request the actual number unless clearly stated at the time of collection for a specific purpose and with appropriate safeguards.

Financial/Credit Indicators:

We may request high-level, non-credit-bureau indicators (for example, an estimated credit-score range or “good/fair/poor”) and related self-reported information. We are not a credit bureau and typically do not pull consumer reports unless you transact directly with a third party.

4.2 Information Collected Automatically (Online Identifiers and Usage Data)

When you use the Services, we automatically collect certain information such as: IP address; device identifiers; browser type/version; operating system; language; approximate location derived from the IP; pages viewed; clicks; scrolls; time on page; referring URLs; and diagnostic logs.

4.3 Cookies, Pixels, SDKs, and Similar Technologies

We and our partners use cookies, pixels (web beacons), tags, SDKs, local storage, and similar technologies to: (a) provide basic site functionality; (b) remember preferences; (c) measure and analyze performance; (d) attribute traffic and conversions; (e) prevent fraud and abuse; (f) deliver and measure advertising, including interest-based ads where permitted; and (g) support compliance recordkeeping.

Cookie categories may include: Strictly Necessary, Functional/Preferences, Analytics/Performance, and Advertising/Targeting. The availability of a cookie banner or preference center may depend on your location and applicable law.

4.4 Consent, Proof, and Compliance Metadata

To document consent and meet TCPA/partner requirements, we may collect and store consent-related metadata, such as: the exact consent text displayed; timestamp; IP address; page URL; form version; campaign parameters (UTM); and event logs.

4.5 Communications Data

If you contact us or we contact you, we may collect and store communication records, including emails, chat transcripts, call logs, SMS logs, and, where permitted by law, call recordings and related metadata, for quality assurance, training, compliance, and dispute resolution.

4.6 Partner and Third-Party Information

We may receive information from partners such as advertising networks, analytics providers, lead buyers, co-registration partners, and marketing platforms. This may include campaign/source data, conversion events, suppression lists (for example, do-not-contact lists), fraud signals, and match/decision results.

4.7 Publicly Available Information

We may use limited publicly available information (where lawful) to help prevent fraud, enforce our policies, or enrich analytics — always subject to the purposes and limitations described in this Policy.

4.8 Information We Do Not Intend to Collect

Unless specifically requested for a particular offer and clearly disclosed at the time of collection, we do not intend to collect: (a) precise geolocation; (b) biometric data; (c) protected health information; (d) full government identification numbers; or (e) information about minors.

5. How We Use Information (Detailed Purposes)

We use information for the purposes below. A single interaction may involve multiple purposes.

Operate, maintain, and protect the Services:

Match you with offers and deliver requested services:

Advertising, measurement, and attribution (including Google):

Marketing communications and relationship management:

Analytics, product improvement, and modeling:

Fraud prevention, compliance, and legal obligations:

5.1 Legal Bases (Where Applicable)

Depending on the context, we process information: (a) to perform the services you request; (b) for our legitimate business interests (for example, security, analytics, fraud prevention); (c) with your consent (for example, certain marketing communications); and/or (d) to comply with legal obligations.

6. How We Disclose / Share Information

6.1 Service Providers (Processors)

We share information with vendors that provide services on our behalf (for example, hosting, analytics, email/SMS delivery, CRM, fraud detection, compliance recordkeeping). They are contractually restricted to using the information only to provide services to us and to protecting it.

6.2 Partners / Lead Buyers / Advertisers

If you request information, submit a form, or express interest in third-party products, we may share relevant information with partners (such as lenders, insurers, debt-relief providers, and other advertisers) so they can contact you, evaluate eligibility, or provide offers. The partners’ handling of your information is governed by their own privacy policies.

Lead Delivery Details:

Depending on the offer and flow, shared data may include contact data, quiz responses, source/attribution data, and consent evidence.

6.3 Legal, Security, and Protection of Rights

We may disclose information if we believe disclosure is required by law or necessary to: comply with legal process; respond to legitimate requests; enforce our agreements; protect our rights and property; protect consumers or others from harm; or investigate and prevent fraud or security issues.

6.4 Business Transfers

If we are involved in a merger, acquisition, financing, reorganization, or asset sale, information may be disclosed as part of that transaction, subject to confidentiality and security safeguards.

7. Advertising, Cookies, and Google Disclosures (AdSense/AdX)

We participate in online advertising and may allow third parties, including Google, Meta, and TikTok, to serve ads and measure performance on the Services.

Google AdSense / Ad Manager (AdX):

Google may use cookies to serve ads based on a user’s prior visits to this website or other websites. Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visit to the Services and/or other sites on the Internet.

Ad Personalization and Controls:

You may opt out of personalized advertising by visiting Google Ads Settings (https://adssettings.google.com) and learn more about industry opt-out tools at https://www.aboutads.info.

7.1 Google Analytics and Google Tag Manager

We use Google Analytics 4 (GA4) and Google Tag Manager (GTM), both provided by Google LLC, to understand how visitors interact with the Services, measure performance, and optimize our content and marketing. Google Analytics may collect IP addresses, device identifiers, session data, and pages visited. You may opt out of Google Analytics tracking by installing the browser add-on available at https://tools.google.com/dlpage/gaoptout. For more information on how Google uses data, see https://policies.google.com/technologies/partner-sites.

7.2 Meta Advertising Tools (Facebook / Instagram)

We use the Meta Pixel and the Meta Conversions API (CAPI), both operated by Meta Platforms, Inc., to measure ad performance, attribute conversions, and deliver relevant advertising on Facebook, Instagram, Messenger, WhatsApp, and the Meta Audience Network. These technologies may collect information such as IP address, browser type, pages visited, actions taken on the Services, and identifiers you provide (including email and phone number in hashed form, where permitted by applicable law). We may use this information to create Custom Audiences and Lookalike Audiences. You may review and adjust your Meta advertising preferences at https://www.facebook.com/adpreferences and review Meta’s privacy practices at https://www.facebook.com/privacy/policy.

7.3 TikTok Advertising Tools

We use the TikTok Pixel and the TikTok Events API, both operated by TikTok Inc. (and its affiliates), to measure ad effectiveness, attribute conversions, and deliver targeted advertising on TikTok. These technologies may collect information such as IP address, browser/device identifiers, page events, and — where supported — hashed identifiers you provide (email, phone) for Advanced Matching and Custom Audiences. You may manage TikTok advertising preferences in the TikTok app under Settings > Privacy > Ads, and review TikTok’s privacy practices at https://www.tiktok.com/legal/page/us/privacy-policy/en.

7.4 Remarketing, Retargeting, and Google Consent Mode

We (and our advertising partners, including Google, Meta, and TikTok) may use remarketing or retargeting technologies to show you ads after you have visited the Services. These ads may appear on other websites, apps, or platforms operated by Google, Meta, TikTok, or their publisher partners. Where required by law, we implement Google Consent Mode v2, which transmits your consent choices (ad_storage, ad_user_data, ad_personalization, analytics_storage) to Google and authorized partners so their tags respect your selection. You may adjust these options at any time through our cookie preference center or your browser controls.

7.5 Industry Opt-Out Mechanisms

In addition to the platform-specific controls described above, you may exercise industry-wide opt-outs through:

Disabling interest-based advertising does not prevent all ads from being shown, but the ads you see may be less relevant.

7.6 Cookie Controls / Preference Center

Depending on your location and applicable law, we may provide a cookie banner or a preference center to manage non-essential cookies. You may also control cookies through your browser settings. Note: disabling certain cookies may affect functionality.

7.7 Do Not Track / Global Privacy Control

Where legally required (for example, under certain state laws), we may treat the Global Privacy Control (GPC) signal as a valid request to opt out of certain data sharing for targeted advertising.

8. Communications, TCPA, and Consent

8.1 Email Communications (CAN-SPAM)

If you sign up for email communications, we may send you promotional and transactional emails. Every marketing email includes an unsubscribe mechanism. We process opt-out requests promptly as required by law.

8.2 SMS / Phone Communications (TCPA)

If you provide a phone number and give your consent where required, you authorize us and our partners to contact you at that number through calls and/or text messages (including the use of automated technology, prerecorded/artificial voice where permitted) for the marketing, informational, or transactional purposes described at the point of collection.

Opt-Out:

You may opt out of SMS by replying STOP (or as instructed). For calls, you may request to be added to our internal do-not-call list. Opting out does not affect purely transactional messages where permitted by law.

Consent is not a condition of purchase. Message and data rates may apply. Message frequency varies.

8.3 Consent Recordkeeping

We maintain consent records and related logs (for example, time, IP, consent text, source) to demonstrate compliance with TCPA and partner requirements and to respond to legal inquiries.

9. U.S. State Privacy Rights (CCPA/CPRA and Other States)

Depending on your state of residence, you may have rights regarding your personal information. We provide these rights without unlawful discrimination.

9.1 California Notice (CCPA/CPRA)

This section applies to California residents. The categories collected include:

Sale/Sharing and Opt-Out:

We do not sell personal information for monetary consideration. However, some activities (for example, third-party cookies for targeted advertising) may constitute “sharing” under the CPRA. You may have the right to opt out.

How to Opt Out:

Submit a request to contact@reinvestsafe.com, or enable the Global Privacy Control (where applicable).

Your California Rights:

Submitting Requests:

Contact us at contact@reinvestsafe.com with the subject “Privacy Request” and specify the right you wish to exercise.

9.2 Other U.S. State Privacy Laws (VA, CO, CT, UT, etc.)

Residents of certain states may have rights to access, correct, delete, obtain a copy of their data, and/or opt out of targeted advertising, certain profiling, and certain data sales. We honor applicable rights as required by law. Submit requests to contact@reinvestsafe.com.

Appeals:

Where required by law, you may appeal a denial of your request by replying to our response email with the word “Appeal” and the details of your request.

10. U.S. Federal Law and Regulatory Compliance

11. Data Retention and Deletion

We retain personal information only for as long as necessary to fulfill the purposes described in this Policy. We apply the following data-specific retention periods:

Upon expiration of these periods, we securely delete or de-identify the personal information. We may retain information for a longer period only when a legal, accounting, tax, or dispute-resolution obligation requires it, or when the information has been aggregated or de-identified so that it no longer identifies you.

12. Information Security

We implement administrative, technical, and physical safeguards designed to protect personal information (for example, access controls, least-privilege permissions, encryption in transit where feasible, monitoring, vendor security reviews). No method of transmission or storage is 100% secure.

Breach Notice:

Where required by law, we will notify affected individuals and regulators of certain security incidents involving personal information.

13. Your Choices and Controls

14. Children’s Privacy

The Services are not intended for individuals under 18 and are not directed to children under 13. We do not knowingly collect personal information from minors. If you believe a minor has provided us with personal information, contact contact@reinvestsafe.com and we will take appropriate steps to delete it.

15. International Users and Data Transfers

The Services are operated by Reinvest Safe from Canada. Information may be transferred to, stored in, and processed in Canada, the United States, and other jurisdictions where our service providers operate, which may have data-protection laws different from those of your place of residence. By using the Services, you understand that your information may be processed in such jurisdictions in accordance with this Policy.

16. Third-Party Links and Partner Policies

The Services may contain links to third-party websites or redirects to partners. We are not responsible for the privacy practices of third parties. We encourage you to review their privacy policies before providing information.

17. Changes to This Policy

We may update this Policy from time to time. We will post the updated version on the Services and update the “Last Updated” date. Your continued use of the Services after the changes take effect constitutes acceptance of the revised Policy.

18. Contact Us

Reinvest Safe. 15317 Thrift Ave, White Rock, BC V4B 2L4, Canada

© 2026 Reinvest Safe. All rights reserved.